NAPLES, Fla. (April 5, 2016) – London Bay Homes’ newly relaunched website at LondonBay.com enhances the browsing experience for smartphone users and elevates the custom luxury homebuilder’s commitment to Private Label Living. The mobile-first site accommodates the growing number of homebuyers who rely on a mobile device to search for homes by providing locational “Find Your Home” and “Where We Build” links.
“The demographics of London Bay’s customers are clear – they like to use the power of their phones to get information,” said Jimmy Diffee, partner and creative director of Bokka Group, which redesigned the site. “These smart-phone users also enjoy learning information through video, which we are incorporating throughout.”
As the enhanced website was being developed, the branding agency for London Bay Homes, Milesbrand, worked on creating five videos with the express purpose of explaining what Private Label Living means to potential and existing customers. The video series showcases London Bay’s singular commitment to custom building that ensures each new home is a personal expression of a homeowner’s distinctive needs, wants and desires.
“Private Label Living is one of the most unique brand positionings in the country for a custom
homebuilder, but it needed to be explained in detail for customers to understand its true value,” said Dave Miles, president of Milebrand. “Video represents an ideal medium for explaining complex content in an engaging way. Studies have shown that consumers are at least 64 percent more likely to purchase a product or service that has video representation. This makes establishing a personal connection with potential custom homebuyers through the means of video marketing a key element in the London Bay Homes’ online marketing strategy.”
Each video expands upon a different element of Private Label Living, including London Bay’s homebuilding process, focus on design and quality. The entire five-part series can also be viewed online at www.vimeo.com/londonbayhomes.
“Our clients have boundless imagination, their own sense of style and define life on their own terms,” said Mark Wilson, president and CEO of London Bay Homes. “The most important element of Private Label Living is that every home is our client’s vision – not ours. We make it an effortless and enjoyable experience. We provide every tool a client needs to express themselves and a talented team of relationship managers, architects, and interior designers working under one roof to make the process seamless.”
London Bay’s Private Label Living process also provides quality assurances and creates an enjoyable homebuilding experience, from conception to completion.
The enhanced website also provides beautiful photography galleries offering a look inside London Bay’s custom estate homes, luxury villas and fully furnished model homes.
“The website is a great platform to showcase the London Bay Homes brand with larger images, more photography, videos and fonts that translate better to a smartphone,” Diffee said. “This is a premier visual representation of what London Bay does best – building amazing homes.”
LondonBay.com has experienced a 40 percent increase in mobile visitors since 2014. Nearly 50 percent of all site visits are by smartphone users – slightly higher than the industry norm – and peak during Southwest Florida’s winter season.
LondonBay.com’s enhanced navigation allows visitors to select a geographic location and explore specific communities and neighborhoods where the builder offers model homes, homesites, move-in ready homes and customizable floor plans.
A digital map highlighting London Bay’s coverage area provides visitors with the opportunity to select a community of interest and learn more about the neighborhood lifestyle, available homes, sample floor plans, and models open for viewing.
A new feature includes an inspirational photo gallery that allows users to browse by architectural style and rooms.
“The design is more minimal,” Diffee said. “Every page is simple and clean to let the pictures speak for themselves.”
The site also provides links to London Bay’s interactive brochure, magazine and blog. Visitors can register for email notifications to keep apprised of the newest model openings and premier building opportunities throughout Southwest Florida. Users can also swipe through a series of photos showcasing interiors, exteriors and vignettes of architectural details.
A leader in the Southwest Florida home market for 25 years, London Bay was named America’s Best Builder by Builder Magazine in 2008. The company earned a 2013 Silver Award for Best Architectural Design of a One-of-a-Kind Home during The Nationals, sponsored by the NAHB. Its affiliate, Romanza Interior Design, earned a Gold Award for Best Interior Design of a Custom Home in the same competition.
The company builds new luxury homes priced from $1 million to more than $10 million in many of the region’s most exclusive neighborhoods and communities. The company also builds private residences on individual homesites in the Sarasota Keys and along the Gulf of Mexico.
For more information about London Bay Homes and its commitment to Private Label Living, call 239-592-1400 or visit www.LondonBay.com and www.vimeo.com/londonbayhomes.
