NAPLES, Fla. (April 25, 2013) – London Bay Homes’ newly relaunched website uses state-of-the-art internet technology to provide lightning-quick connections and create a more user-friendly, easy-to-navigate experience that has increased the luxury homebuilder’s leads by 200 percent.
LondonBay.com provides interactive, detailed information about the company’s communities, available homes and pricing, customization options and special incentives.
The website’s home page features a mosaic of black-and-white photos that pop with color, and links to communities and homes. Pull-down menus provide multiple destinations with ready navigation back to the original page.
Visitors can easily compare community floor plans without a click. Home details, including square footages and number of bedrooms and baths, pop up instantly as a cursor skims over each color photograph.
Browsers can also search blogs and news releases, explore photos of fully furnished model homes, and download an interactive brochure showcasing London Bay’s commitment to luxury living and attention to detail.
The redesigned LondonBay.com was spearheaded by The Bokka Group, a Denver firm specializing in digital marketing and communications strategies for top builders. LondonBay.com was recognized in January as a Silver Award recipient for Best Website for a Builder by the National Association of Home Builders National Sales & Marketing Council.
London Bay Homes’ home page mosaic design also was replicated in the builder’s new brochure.
“LondonBay.com was redesigned to focus on optimizing the luxury home shopping experience for the discerning buyer who values the finer details,” said Paula Huggett, vice president/client services director for The Bokka Group. “The new website is a truly successful strategy in elevating a luxury brand, with user-friendly experiences and a conversion-centric design that encourages subscribing. Within six months of its relaunch, the new website increased leads by more than 200 percent.”
The redesign also involved MilesDNA, a Denver company that established London Bay’s unique brand traits incorporated by The Bokka Group into the design process.
Although technologically sophisticated, LondonBay.com’s management system isn’t, allowing nontechnical users and London Bay personnel to easily update information and post blogs and news content.
London Bay Homes, a leader in the Southwest Florida luxury home market for more than two decades, earned a 2013 Silver Award for Best Architectural Design of a One-of-a-Kind Home during The Nationals, sponsored by the NAHB. Its affiliate, Romanza Interiors, earned a Gold Award for Best Interior Design of a Custom Home in the same competition.
London Bay Homes was one of only two companies named America’s Best Builder by Builder Magazine in 2008. The company builds custom and semi-custom homes and intimate village neighborhoods from Marco Island to Sarasota priced from the $600,000s to more than $10 million in many of the region’s most exclusive neighborhoods and communities.
To learn more about London Bay Homes and its commitment to Private Label Living, call 866-918-3354 or log onto www.LondonBay.com.
