London Bay Home’s sales associates attend special training, build expertise in luxury home market

NAPLES, Fla. (Oct. 28, 2014) – Lawrence Middleton, Roland Nairnsey and Terri Speach with London Bay Homes recently completed a luxury home marketing training course offered by the Institute for Luxury Homes Marketing.

The course covered topics including demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion- dollar property.

The course is a step toward earning the prestigious Certified Luxury Home Marketing Specialist designation, which the Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market.

Middleton specializes as a sales executive in the Mediterra community in Naples while Nairnsey and Speach specialize in both Naples and Sarasota.

London Bay Homes, a leader in the Southwest Florida luxury home market for more than two decades, was one of only two companies named America’s Best Builder by Builder Magazine in 2008. The company builds custom and semi-custom homes and intimate village neighborhoods from Marco Island to Sarasota priced from the $700,000s to more than $10 million.

To learn more about London Bay Homes and its commitment to Private Label Living, call 239-592-1400 or visit www.LondonBay.com