London Bay Homes has been creating inspiring and award-winning luxury homes for nearly three decades in Southwest Florida.

Some say it has redefined the area’s luxury lifestyle while customers rave about an enjoyable homebuilding process and the company’s attention to detail – and their customer service.

“London Bay Homes spent time listening to what I liked,” said Chris Negro who with husband, Alberto, built a custom home with London Bay. “They were showing me knobs, tile, door sizes, and addressed every little detail.”

From complete customization to select personalization, London Bay’s design-led approach to luxury custom homebuilding is supported by an in-house team of award-winning designers focused on creating the perfect floor plan, interior design and resort pool and outdoor spaces. The team has also mastered the art of partnering with local and national architects to help guide a client’s vision from conception to completion.

“The little things like drawer pulls matter just as much as the custom design of a home that captures an owner’s lifestyle and personality,” said Mark Wilson, president and CEO of London Bay Homes. “Some people shy away from building a home from the ground up because they’ve had a bad experience. While there are a number of decisions involved when building a custom home, our brand promise of ‘Private Label Living’ matches clients with construction managers, interior designers and other professionals to expertly guide them every step of the way. As a result, their home is a personal expression of who they are.”

Its signature “Private Label Living” brand promise ensures quality, attention to detail, an enjoyable building process and homes that are a unique expression of their residents’ distinctive tastes – the highest echelon of building and standards London Bay homebuyer Dr. Robert Kiltz compared to the best in the automotive industry.

“London Bay is, to me, the brand, and they build an awesome product,” he said. “Porsche, Ferrari, you name it; it’s the list of the brands and you know they stand by their product.”

Kiltz and Teah Hall searched throughout Southwest Florida for a home and community that spoke to them of vacations and a small-town ambience. They knew they’d finally found it in Southwest Florida, with its many opportunities for “art, theater, restaurants or just to walk on the beach,” Kiltz said.

“This home came up and it was perfect because I could make changes and really customize it to what we wanted it to be,” said Hall.

Through the “Private Label Living” process and working with Romanza Interior Design, the builder’s in-house design professionals, Kiltz and Hall experienced London Bay Homes’ insistence on quality and building relationships grounded in trust.

“Impeccable service,” said Hall. “My office is my favorite, even down to the artwork. I said I wanted all silhouettes, I want very feminine, crystals, a Buddha head and it’s all in there. They worked really hard to make us happy, whatever we wanted.”

Many clients choose to work with Romanza Interior Design’s staff for complete design services – from finishes and furniture, art and accessories to the smallest of details. London Bay also offers a Selection Studio showcasing the latest trends in building and interior design.

Clients like John and Barb Wesley value the attention they received and the relationship they established with their London Bay team. The couple took advantage of the company’s full range of services.

“London Bay Homes has a way of getting to know their clients and making it such a personal process,” said Barb. “They make you feel as if your home is the only one they are building.”

Every home created by the London Bay team showcases the commitment to “Private Label Living” and lifestyle. In creating luxury model homes for its Naples Collection, the team focuses on capturing a variety of lifestyles and creating new trends in building and interior and pool design.

The Naples Collection features award-winning, single-family estate models open for viewing from Park Shore to Port Royal – locations close to the city’s top restaurants, major shopping destinations, art and theater venues and its famed Gulf of Mexico beaches.

The Naples Collection includes the nationally award-winning Chelston, a three-bedroom luxury estate model at 631 Broad Court North, also blocks from the beach and Fifth Avenue’s downtown. The fully furnished model emphasizes the indoor-outdoor lifestyle and even has a sliding glass door in the master bathroom shower leading to an outdoor shower garden with a trickling water fountain.

Its second floor was created with guests in mind, offering two bedrooms with walk-in closets and private full bathrooms, plus a wet bar and loft. The Chelston also offers a study, formal dining room and a 4,227-square-foot open great room plan with interior design that incorporates natural walnut wood flooring and vibrant island-inspired colors. The model offers a two-car garage and is available fully furnished at $3,950,000.

A custom estate in Port Royal, ranked among the country’s most coveted address, is also currently open for viewing at 4395 Gordon Drive. Showcasing views of the mangroves on Keewaydin Island just across the water, the home’s West Indies-Coastal architecture is complemented by Romanza’s interior design approach that blends exotic woods, mixed metals and leather with a palette of neutral taupes and ivories with green and tan accents. With 4,667 square feet of living space, the estate offers four en-suite bedrooms within two stories, a great room that offers two seating areas for formal or casual gatherings and a gourmet-ready kitchen.

The master suite features a bed facing a wall of sliding glass doors designed to display water views. A resort-worthy custom pool with in-water benches and a built-in spa with two spillways leads to the private dock and offers quick access to Gordon Pass and the Gulf of Mexico. With one- and two-car garages, the home is offered fully furnished at $13,475,000.